These numbers are impressive, but how do you think they have achieved these results?

For this quarter alone, they invested $ 1.7 billion in marketing. For the year 2015, it's more than $ 5 billion that Amazon has disbursed in marketing. Our government gives financial aid 1000 times less, and especially 10 years too late.
Yes, I believe in training and coaching, having myself been a lecturer at university for over 16 years, but there is a time when simple goodwill is no longer enough; it takes money to make money. Is it up to the government to invest? No, not only. Retailers must their work too, but in my view, the government should invest much more, and differently, if you really want to succeed.
Obviously, I understand that this assistance is a lever to help Quebec companies invest their own money. Having surveyed all of Quebec in recent years, by giving lectures to help companies here to better perform on the web, I realize that very few have a real hope of performing, feeling like David in front of the Goliath. The hope of making a good appearance on the world stage is not unattainable, however, and Quebec's assistance could be reviewed in other ways, other than a simple training subsidy.

Comments

Post a Comment

Popular posts from this blog

IS YOUR SITE NOT RESPONSIVE? GOOGLE WILL MAKE YOU (MUCH) LESS VISIBLE!

Image
Google is king and it proves it once again by modifying the ways of doing. As a writer and coordinator of digital media Digital Marketing Agencies in Lahore , I have to constantly adapt to the new decisions made by the web giant. Each of the changes to the rules to follow has an impact on my work, both at the drafting level and the SEO. The whole team is forced to stop to analyze the impact that these changes will have on the projects of our clients. With the use of mobile phones growing, the world's most powerful search engine announced on May 12th that sites that were not adapted to the mobile phone were going to be less prioritized by its algorithm.
Read more

Could a tax credit be considered for retailers investing in digital marketing and communications?

Image
It could be offered at a time when companies need it, the time it takes off and business starts to function better. Web development and designing Services in Lahore This would allow them to better understand the market in which they operate, adjust, learn on the job as they say, while being accompanied in the medium term, without getting discouraged. MXO has been involved for several years in the following associations: the Association québécoise des technologies (AQT), the Association of Creative Communication Agencies (A2C), and the Consul québécois du commerce à Retail (CQCD). Within these organizations, many people share my vision and lobby the government to move in that direction. Now, it remains for the government to understand the real need of retailers. Yes, as the CQCD said, in a press release of March 29, this financial aid is a good first step, but there comes a time when you have to run if you want to catch up with those who are already far ahead.
Read more

E-BUSINESS AND DIGITAL MARKETING: IS THE GOVERNMENT AWAKENING TOO LATE ... AND WITH TOO LITTLE MONEY?

Image
On March 19, the Quebec government announced $ 4.63 million in financial assistance to accompany 1325 Quebec retailers in their digital shift. It is therefore an offer of $ 3,494.34 per retailer to implement accompanying strategies or to implement strategies of inter-company marketing workshops to maximize the benefits of investments made in e-commerce. Some will say it's a lot. For others, and I am part of it, it is too little. Let me put it in context: Quebec retailers are currently facing several large competitors who are selling their goods all over the world, including here. Without naming them all, let's take the classic example of Amazon, a giant in online sales that in the last quarter of 2016 sold $ 43 billion online, a 22% jump from the same quarter of 2015 . Best Graphic Designing Services in Lahore
Read more