E-BUSINESS AND DIGITAL MARKETING: IS THE GOVERNMENT AWAKENING TOO LATE ... AND WITH TOO LITTLE MONEY?

On March 19, the Quebec government announced $ 4.63 million in financial assistance to accompany 1325 Quebec retailers in their digital shift. It is therefore an offer of $ 3,494.34 per retailer to implement accompanying strategies or to implement strategies of inter-company marketing workshops to maximize the benefits of investments made in e-commerce.
Some will say it's a lot. For others, and I am part of it, it is too little.

Let me put it in context: Quebec retailers are currently facing several large competitors who are selling their goods all over the world, including here. Without naming them all, let's take the classic example of Amazon, a giant in online sales that in the last quarter of 2016 sold $ 43 billion online, a 22% jump from the same quarter of 2015 .
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